Brand Story: SoundMAGIC

SoundMAGIC design and manufacture award-winning headphones and earphones. They are famous worldwide for their flagship earphones, the E Series. This includes many types of earphones that are known to consistently outperform similar products from established competitors, often even more than twice the price! This is backed up with awards and recommendations for this range from 2011 to today. From What Hi-Fi?, Stuff magazine, T3 to Trusted Reviews, SoundMAGIC have continuously impressed and continue to do so. They provide great value for money and are much loved around the world.

About SoundMAGIC

Tony Xu founded SoundMAGIC in 2005. As mentioned above, their main products include in-ear headphones, professional HiFi headphones, Bluetooth headphones and more. They are one of the only Chinese earphone brands that is widely recognized worldwide. Having been deeply involved in the industry for more than ten years, a lot of their success can be attributed to their brand purpose:

Providing consumers with high-quality audio products that have the ultimate cost / performance ratio. 

SoundMAGIC are particularly famous worldwide for their flagship earphones, the E Series. The E series in-ear headphones are known to be fun and exciting while producing clarity and definition rivalling earphones twice the price. The E Series consists of earphones like the SoundMAGIC E11C, SoundMAGIC E10C, SoundMAGIC E11BT, SoundMAGIC E80, E10, E11 & more!

Many “E” products from SoundMAGIC have been highly praised by the world’s two famous industry magazines “WHAT Hi-Fi” and “Stuff” for the last 12 years and have repeatedly won the “Best Product of the Year Award”. Since 2018 the “E11C” has been best in class in its product category. Proving that you can get immersive sound quality, outstanding durability and stylish aesthetics on a budget.

SoundMAGIC E10 – In-Ear Isolating Earphones
SoundMAGIC E11C – In-Ear Isolating Earphones with Mic and Remote

Product Highlight: SoundMAGIC E11C – “Natural Born Winner That Sounds MAGIC “

Sophisticated Sound
As well as Providing refined and accurate sound from redesigned 10mm dynamic drivers, SoundMAGIC E11C delivers a balanced sound image with extended transparent detail and warm, textured bass.

Elegant Aluminium Housing
Furthermore, E11C are completely crafted from aluminium in a high-precision cutting process and finished with a unique hand painting process. The lightweight and robust housing of the E11C displays a delicate texture with refined and elegant appearance.

Another great pair of SoundMagic budget earphones, the E11C in-ears continue the fine work of their predecessors and deliver an entertaining, upfront sound, complete with a remote control and mic. And we can’t argue with that.

What Hi-Fi 2022 Award Winner Review

Comfortable Isolating Design
Likewise, the E11C combines ergonomic angled sound tubes with an in-ear fit that seals the ear canal totally with soft silicone eartips to provide a secure fit with total sound isolation and immersive listening.

Complete Communication
In addition to the above, they are able to pair with any type of smartphone. The SoundMAGIC E11C has been equipped with a unique technology in the 3-button control unit that switches automatically between Apple and Android smartphones for management of volume, track control and telephone calls. Though some remote features may have limited functionality on Google Pixel 3a/4a and Sony Xperia devices.

SoundMAGIC P23 – Portable Wireless Bluetooth Headphones
SoundMAGIC HP151 – Full Size Closed Back Headphone
SoundMAGIC S20BT – Wireless In-Ear Headphones

Brand Culture

In essence, a good brand is established by the accumulation of time and the spread of word of mouth. By and large, providing customers with high-quality products and services is how you succeed. This is what SoundMAGIC is. As well as focusing on the performance of their products they also focus on their customers with a both come first approach. Hence pursuing original product design, aiming for perfect quality, listening to customer feedback and providing end products that are cost effective & high quality, is what has helped them create a world renowned brand.

All “SoundMAGIC” products present the best cost to performance ratio in their respective categories.

SoundMAGIC Philosophy

Milestones

  • 2005: Shenzhen SoundMAGIC Technology Development Co., Ltd. was founded and “SoundMAGIC” trademark registered
  • 2006: Comprehensive overhaul design, research and development, manufacturing and sales system
  • 2007: SoundMAGIC’s first earphone sold overseas won a four-star recommendation from the influential magazine “WHAT Hi-Fi”
  • 2009: The SoundMAGIC PL11 earphones received a five-star recommendation from the world-renowned magazine “Stuff”
  • 2010: The SoundMAGIC PL50 received five-star recommendation from “Stuff” and created a best-selling myth
  • 2011-2013: The SoundMAGIC E10 has been voted “Best In-Ear Headphones Under £40” by WHAT Hi-Fi for three consecutive years
  • 2014-2015: SoundMAGIC E10S was voted “Best In-Ear Headphones Under £50” by WHAT Hi-Fi for 2 consecutive years
  • 2016: SoundMAGIC E10C voted “Best In-Ear Headphones Under £50” by WHAT Hi-Fi
  • 2018: SoundMAGIC E11 received five-star recommendations from “Stuff” and “WHAT Hi-Fi”
  • 2019: SoundMAGIC launches the first closed-back HiFi headphone HP1000 with a unique design and an open-back sense of hearing
  • 2019-2022: SoundMAGIC E11C has been voted “Best In-Ear Headphones Under £50” by WHAT Hi-Fi for four consecutive years

Our Top 5 SoundMAGIC Product Picks

1. SoundMAGIC E11C In Ear Isolating Earphones with Mic – £52.99

Launched in 2018, the SoundMAGIC E11C is still reaping rewards for being a great pair of affordable in-ear headphones, complete with remote and mic. It’s not often that budget consumer goods stand the test of time but the E11C continues to deliver a great sound for an outstanding price.

2. SoundMAGIC P23BT Portable Wireless Bluetooth Headphones – £49.96

SoundMAGIC once again show that they are unrivalled when it comes to creating budget models with excellent sound quality, the P23BT has such an enjoyable sound that you quickly forget they only cost £50. The addition of a boom mic on the wired cable is really impressive for home working or office use, along with insane battery life for everyday use.

3. SoundMAGIC S20BT In Ear Isolating Wireless Earphones with Controls & Mic – £39.95

The S20BT is the perfect exercise partner. For just under £40 you get a warm and enjoyable wireless set of earphones that sound fun and fit securely for any kind of active use. These are specifically designed for out and about use, and for that purpose they tick all the right boxes.

4. SoundMAGIC E11 In Ear Isolating Earphones– £42.99

The E11 is perfect for somebody who likes what is offered by the E11C but has no use for a microphone or volume controls.

5. SoundMAGIC E10 In Ear Isolating Earphones – £31.99

SoundMAGIC’s acoustic engineers carefully configured the drivers of the E10 to produce exciting sound with powerful bass and balanced musical detail. It is a beautifully finished in-ear sound isolating earphone made from brushed metal with a choice of four vibrant colours.

Lastest SoundMAGIC Updates and News:

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SoundMAGIC E11C Earphones Review

Launched in 2018, the SoundMAGIC E11C is still reaping rewards for being a great pair of affordable in-ear headphones, complete with remote and mic. It’s not often that budget consumer goods stand the test of time but the E11C continues to deliver a great sound for an outstanding price.

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Design: 9/10

The E11C Features an updated 10mm dynamic driver from its predecessor, the E10C. It has also been upgraded via a high quality silver plated copper cable. Proof that SoundMAGIC is continuously evolving as a brand. Not only does this improve the sound, but it also gives the earphones a more sophisticated, grown up look. Other than these changes, they essentially look like a typical SoundMAGIC in ear earphone and still feature a 3.5mm jack. They look great. Why change a good looking winning formula?

Fit & Comfort: 9/10

As with previous wired models, the E11C can be worn with cable going over the ears or just straight down. Although this will interfere with the position of the microphone. The angled jack is great for when you have your Phone/ Mp3 Player in your pocket as it prevents any premature cable break (from poor care!). The ergonomically designed housing fits in your ear very well. The posistion of the in-line mic and controls is practical and makes them easy to use. Finally, the tips that are provided add to the comfort and it is easy to get a secure / solid fit. This ensures not only comfort but total sound isolation and the best chance to immerse yourself in the music.

The sound quality is excellent and the E11C is suitable for all genres.

Sound: 10/10

The sound quality is excellent. The E11C is similar in sound to the SoundMAGIC E50 models. But the E11C has a little more mid and upper-bass warmth to it. To sum up, the bass is well controlled, The mids crystal and the treble super smooth. It’s suitable for all genres, but is outstanding when listening to vocals, acoustic recordings and music making use of “real” instruments. (Sorry techno, you still sound great too though!)

Mic & Controls: 9/10

The E11C comes with an in-line control and mic that works with both iOS and Android (for devices that still have a jack). The controls provide volume and stop/start functionality which is great for when you are on the move. In addition to this the mic/controls are durable and unobtrusive. They do not interfere with the cable which means they do not create any background noise. The call quality is good and your voice comes through loud and clear on the other end, too.

The E11C proves that quality does not need to cost an arm and a leg.

Value For Money 10/10

The E11C proves that quality products do not need to cost an arm and a leg. The updates are modest but make the E11C stand out from its predecessors. The sound is more refined and pricepoint of around 50 pounds really hits the nail on the head. Most people will only spend as much as they need to in order to get something that they will be happy to use every day. And guess what? The E11C is it. The in-line mic and controls are a great practical feature and fantastic addition. They are simply a very durable, stylish and versatile earphone to use day in and day out.

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Want to keep in the Loop with all things Sound MAGIC? Check out all News and reviews here.

Lypertek Bevi 2 Wired Earphone Review

Lypertek have got a new wired model, just like their true wireless models, these are superb value for money with an easy to love sound and great features for their price.

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Fit and Comfort

The Bevi 2 are tiny, their small housing combined with assortment of tips means most people will easily get a good fit with these. They can be worn with the cable straight down, or up and behind your ear. I prefer the over-ear wearing style as it’s more secure for me, but either way these are super easy to get a good fit with due to their slim housings.

Comfort is also great, it is a combination of their design and also the weight of the IEM’s, slim and lightweight makes for a very comfortable IEM that is easy to use for long listening sessions. Find the right tips and you won’t have any comfort issues with the Bevi 2, they are one of the comfiest IEM’s I’ve tested recently.

Features and Compatibility

The Bevi 2 have a detachable MMCX cable which includes a 3-button remote with mic for taking phone calls. This is a great feature for the price and the cable feels well made, they also use a single balanced armature driver which isn’t as common in such budget models.

At 22 Ohms impedance and 106dB sensitivity these are designed for mobile use, and can easily be powered by mobile phones and portable devices. They also sound great out of these devices, so no need for a high-end standalone DAP to get the most out of these.

Sound

Bass: The Bevi 2 is tuned to have a relatively full bodied sound, there is excellent warmth from a single balanced armature here, and more then enough bass presence to satisfy most users. Transient response is always a benefit of balanced armatures, and the Bevi 2 is no exception, being full yet nimble, they don’t get bogged down when the mix gets complex. Depending on what tips you have fitted, you can slightly tune the low end, with silicone tips sounding cleaner and more precise whereas foam are a bit fuller and warmer sounding. These won’t be for the hardcore bassheads, but they are on the warmer side of sound making them the perfect travel or exercise earphone without breaking the bank.

Midrange: The midrange is largely clean and clear, with minimal influence from the low end, these are not the most detailed or transparent earphones out there, and there are others within this price bracket that do better. But that’s not what Lypertek were looking to achieve, they are smooth and enjoyable, everything you need is there, nothing is excessive or forced. The more I listen the more I appreciate that everything comes across relatively well balanced, if not slightly U-shaped. These are a put in and forget earphone, with enough energy and drive to be enjoyable, but without sounding too energetic or standing out at all, they are somewhat unremarkable but remarkable for being so. These are refined, they don’t need peaks or trickery to make them sound good, they just rely on having great sound.

Treble: The treble is sweet and smooth, it may be a little too laid back to be considered neutral and in line with the rest of the sound but it does make the Bevi 2 super easy to listen to. It is there with good articulation, but it is lacking a little bite and energy, there are no nasty peaks that stand out and they do roll off a little early however what is there is done very well. If you are a treble sensitive person the Bevi 2 should be perfect, they have the right amount of presence to be there and noticeable without overstepping the line and becoming harsh or sibilant. There is no lower treble boost to bring out a sense of energy or false detail, instead there is a seamless transition between the upper mids and treble.

Genres and Soundstaging

The Bevi 2 are fairly well suited to most genres, they are notably smooth which works a bit better with softer tracks but they do sound enjoyable with most genres.

The soundstaging isn’t something that stands out as being overly impressive, they have a slightly more up-front sound to them rather than being overly wide and deep.

Who are they for?

  • Those wanting a great value wired earphone
  • People looking for a full bodied and fatigue free earphone under £100
  • Users with narrow/small ear canals who struggle with larger earphones

Conclusion

The Bevi 2 are extremely good value, you get a comfortable and well built earphone with detachable cable and a single BA driver for under £100. On top of this the sound is refined and smooth, without any fatiguing qualities, they are just easy and enjoyable without any traits that could be annoying or painful over long periods of listening. It doesn’t matter what you throw at them, they play it back without missing a beat, yes you can find cleaner and more transparent models at this price, but very few are as good for long listening as the Bevi 2.